As usual, more and more conservative companies are joining the ranks of enterprise platforms, and industry standards for enterprise platforms urgently need to be established. Doubting reputation and abstract word-of-mouth confidence are behaviors that e-commerce companies are increasingly emphasizing. The embankment of a thousand miles was destroyed by an ant nest, and a journey of a thousand miles begins with a single step. Business operators must have long-term thinking. An irresponsible enterprise will always have no opportunity to convey the belief in crisis to consumers. When consumers no longer believe in the enterprise, they cannot really imagine how the enterprise's products can be sold.
During this period, there was a trend of deception, and copper tiles became popular. However, brands were not obtained through deception. Even if deception was rampant, the consequences would still be unresolved and even have a negative impact. If it is to do brand reputation marketing, it is relatively a heavy task and a long way to go. It requires a lot of effort, but it is relatively important not to fall into the trap of word-of-mouth marketing.
In the form of enterprise platforms, for example, if you want to make strangers pay to buy your goods, in addition to not being very successful based on your appearance, the purchase rate depends more on your reputation. The emerging brand shoe B2C website Paishou.com is an international online shopping mall for brand shoe websites, actively engaging in online marketing to shape abstraction, which has frequently attracted media attention in the industry. Even the abstract of the famous enterprise Dell is increasingly appearing on major social networking sites and microblogs, inspiring local employees to reveal their identities online and become part of the company's marketing and communication plans.
Why are companies willing to foot the bill in this seemingly unprofitable stage? I believe that a statement from Michael Dell, Chairman of Dell's Board of Directors, is sufficient to illustrate its necessity and importance. "Regardless of whether the company likes it or not, online conversations between these customers will always erupt. The question is, do you want to participate in these conversations? My opinion is that you should participate. You can learn from them and slow down your response time. After listening and participating in the conversation, you will become a better company." How can a dishonest enterprise platform successfully sell its products?
Don't neglect the negative side of the past. Indeed, word of mouth marketing is like a person's reputation. Once the negative impact occurs, it will not be remedied. It will be difficult to recover. As with Sprite mercury poisoning, although it is not the enterprise's responsibility to investigate the consequences, it still has a great negative impact on its sales and brand. Usually, there are only a few obligations to help you eliminate the negative side of the past on the Internet, which shows the level of attention that you always pay to the negative side of the past. Therefore, you must not let the negative side of the past take its course, and take corresponding measures to stop making up. So this misconception must be prevented in order to succeed.
The victorious reputation brand website - Paishou.com advocates that companies should establish relevant departments and teams, stop online reputation promotion, and achieve the effect of reputation promotion through media releases, blog marketing, offline experience, online interaction, website redesign, promotional discounts, and updating seasonal products. But there must not be such a misconception that one's word-of-mouth marketing is only effective and victorious if someone stops conveying it. If the quality of your product itself is not strong, or perhaps the service presents problems and offends customers, then what you think of as word-of-mouth marketing is just a negative effect on the brand.
Enterprise platform enterprises, the internet is the lifeblood of the platform, and reputation is the god of the lifeblood. On the one hand, enterprise platforms need to plan and innovate word-of-mouth marketing from time to time. On the one hand, new e-commerce companies need to spread word-of-mouth marketing from outside consumers. Make consumers aware of the product and encourage them to pay for it. It's easy to let people know that traditional new media tactics are too sophisticated, and what the media doesn't lack is a mentality of watching the hustle and bustle. However, to establish suspicion, it's a temporary need to continue without presenting negative behavior halfway through. To a large extent, word-of-mouth determines purchasing power, and when companies engage in online marketing, they establish an ineffective suspicion mechanism through indirect communication with customers and responding quickly, which can quickly enhance the external abstraction and reputation of the company.
